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A luxe new classic providing premium quality swimwear essentials for every summer wardrobe. The brand represents a timeless collection of swim, designed to compliment the lifestyle of a global girl. Pieces range from barely-there cuts for maximum bronzing to more coverage for everyday comfort.

It’s Now Cool Swim is bred from a love of Bondi’s beach culture & silhouettes. Designed so you can mix and match tops and bottoms with quality fabrics that are carefully designed to flaunt, support and last.